Argan Care was established after Benedicte was done with her MSc thesis in 2013. She did research in Morocco to find out how employment at women’s argan oil cooperatives in Morocco has affected the daily lives of these women and their immediate family. These women had taken on paid employment for the first time in history after cooperatives started to emerge in the late 1990s. Benedicte further looked for possible changes in the women’s self-esteem and self-worth after being able to contribute to the house-hold economy and the society as a whole.
The people living in the argan forest are called Amazigh (commonly referred to as Berbers). The Amazigh people have produced argan oil for cooking for centuries. After it was scientifically proven that argan oil has highly beneficial components, both for internal and external use, the demand for this ”liquid gold” exploded internationally.
Today, there is about 150 argan oil cooperatives spread throughout the argan forest giving employment opportunities to thousands of women. The argan tree, known in Morocco as ‘the iron tree’ or as ‘the tree blessed by God’ symbolizes strength, longevity, resistance and hope. No wonder it is the theme of numerous of stories, poems and songs.
Read more about Benedicte here.
Bertie helps organisations of all sizes develop their online presence, transform their digital culture, raise money online, improve engagement with their audiences, select the right technology, and pilot projects. He has over 20 years experience in digital (and an indelible French accent).
Bertie started his career in the charity sector at British Heart Foundation where he established the first online team and wrote BHF initial online fundraising strategy. He then joined Breast Cancer Care, where he implemented a range of online tools to support beneficiaries.
Bertie started working as an independent consultant in 2012. He has worked with over 100 NGOs including the UN World Food Programme, Sue Ryder, Alzheimer’s Society, Tearfund, Mind, Pancreatic Cancer UK, Royal Star & Garter Homes… He works with CharityComms on the Digital Benchmark, a collaborative tool used by more than 60 UK charities who share their digital data in order to compare and evaluate their online performance.
Read more about Bertie here.
Lasse holds a BA in International Relations and Development Studies and an MA in Global Political Economy from the University of Sussex. He is now back in his home town Stavanger where he works in the field of digital product development, an interest he pursued before university. He now enjoys the opportunity to actively contribute to Argan Care, firmly rooted in his education.
Read more about Lasse here.